Marketing Minor
Requirements
Marketing Minor for Sawyer Business School Learners (Minimum 9 credits)
A learner may choose to minor in marketing by completing a total of 9 credits from the following courses, beyond the completion of MKT-210 (or MKT-H210):
Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least a 3.2 to enroll.
Complete a minimum of 9 credits from the following:
| MKT-301 | Personal Branding & Professional Relationship thru LinkedIn | 1 |
| MKT-313 | Professional Selling | 3 |
| MKT-314 | Professional Services Selling | 3 |
| MKT-315 | Integrated Marketing Communication | 3 |
| MKT-317 | Consumer Behavior | 3 |
| MKT-H317 | Honors Consumer Behavior | 3 |
| MKT-322 | Marketing Analytics | 3 |
| MKT-H322 | Honors Marketing Analytics | 3 |
| MKT-350 | Video Marketing With YouTube and Connected TV | 2 |
| MKT-360 | Event Marketing Practicum | 3 |
| MKT-370 | Introduction to Qualitative Consumer Insights | 1 |
| MKT-410 | Digital Marketing Fundamentals | 3 |
| MKT-418 | Beyond the Click:Topics in Consumer Privacy and Well Being | 3 |
| MKT-419 | Marketing Policies and Strategies | 3 |
| MKT-H419 | Honors Marketing Policies and Strategies | 3 |
| MKT-420 | Marketing for Entrepreneurs | 3 |
| MKT-421 | Global Marketing | 3 |
| MKT-H421 | Honors Global Marketing | 3 |
| MKT-422 | Sales Management | 3 |
| MKT-423 | Global Retail Strategy | 3 |
| MKT-424 | Sports Partnership, Activation, and Engagement | 3 |
| MKT-426 | Sports Marketing | 3 |
| MKT-427 | Global Supply Chain Management | 3 |
| MKT-428 | The Business of Sports and the Media | 3 |
| MKT-429 | eSports: Marketing Insights from the New Frontier | 3 |
| MKT-430 | Sports Marketing Consulting | 3 |
| MKT-435 | Digital Marketing Challenges | 3 |
| MKT-H435 | Honors Digital Marketing Challenges | 3 |
| MKT-436 | Marketing for Nonprofit Organizations: Insights and Innovation | 3 |
| MKT-440 | New Product Development | 3 |
| MKT-442 | Brand Marketing | 3 |
| MKT-444 | Social Media Marketing | 3 |
| MKT-H444 | Honors Social Media Marketing | 3 |
| MKT-446 | Disruptive Technologies in Marketing | 3 |
| MKT-456 | Digital Marketing Analytics | 3 |
| MKT-H456 | Honors Digital Analytics | 3 |
| MKT-499 | Customer Insights and Decision Making | 3 |
| MKT-H499 | Honors Customer Insights and Decision Making | 3 |
| MKT-520 | Marketing Internship | 3 |
| MKT-H525 | Honors Professional Marketing Consulting | 3 |
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.
Marketing Minor for College of Arts and Sciences Learners (Minimum 18 credits)
Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least 3.2 to enroll.
Required Courses for College of Arts and Sciences Learners
| SBS-101 | Business Foundations: Navigating the Fast-Paced Business Landscape | 3 |
| SBS-H101 | Honors Business Foundations: Navigating the Fast-Paced Business Landscape | 3 |
| SBS-104 | Innovative Teaming | 3 |
| SBS-H104 | Honors Innovative Teaming | 3 |
| MKT-210 | Principles of Marketing | 3 |
| MKT-H210 | Honors- Principles of Marketing | 3 |
Complete a minimum of 9 credits from the following:
| MKT-301 | Personal Branding & Professional Relationship thru LinkedIn | 1 |
| MKT-313 | Professional Selling | 3 |
| MKT-314 | Professional Services Selling | 3 |
| MKT-315 | Integrated Marketing Communication | 3 |
| MKT-317 | Consumer Behavior | 3 |
| MKT-H317 | Honors Consumer Behavior | 3 |
| MKT-322 | Marketing Analytics | 3 |
| MKT-H322 | Honors Marketing Analytics | 3 |
| MKT-350 | Video Marketing With YouTube and Connected TV | 2 |
| MKT-360 | Event Marketing Practicum | 3 |
| MKT-370 | Introduction to Qualitative Consumer Insights | 1 |
| MKT-410 | Digital Marketing Fundamentals | 3 |
| MKT-418 | Beyond the Click:Topics in Consumer Privacy and Well Being | 3 |
| MKT-419 | Marketing Policies and Strategies | 3 |
| MKT-H419 | Honors Marketing Policies and Strategies | 3 |
| MKT-420 | Marketing for Entrepreneurs | 3 |
| MKT-421 | Global Marketing | 3 |
| MKT-H421 | Honors Global Marketing | 3 |
| MKT-422 | Sales Management | 3 |
| MKT-423 | Global Retail Strategy | 3 |
| MKT-424 | Sports Partnership, Activation, and Engagement | 3 |
| MKT-426 | Sports Marketing | 3 |
| MKT-427 | Global Supply Chain Management | 3 |
| MKT-428 | The Business of Sports and the Media | 3 |
| MKT-429 | eSports: Marketing Insights from the New Frontier | 3 |
| MKT-430 | Sports Marketing Consulting | 3 |
| MKT-435 | Digital Marketing Challenges | 3 |
| MKT-H435 | Honors Digital Marketing Challenges | 3 |
| MKT-436 | Marketing for Nonprofit Organizations: Insights and Innovation | 3 |
| MKT-440 | New Product Development | 3 |
| MKT-442 | Brand Marketing | 3 |
| MKT-444 | Social Media Marketing | 3 |
| MKT-H444 | Honors Social Media Marketing | 3 |
| MKT-446 | Disruptive Technologies in Marketing | 3 |
| MKT-456 | Digital Marketing Analytics | 3 |
| MKT-H456 | Honors Digital Analytics | 3 |
| MKT-499 | Customer Insights and Decision Making | 3 |
| MKT-H499 | Honors Customer Insights and Decision Making | 3 |
| MKT-520 | Marketing Internship | 3 |
| MKT-H525 | Honors Professional Marketing Consulting | 3 |
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.