MKT-210 Principles of Marketing
As part of the core curriculum for the BSBA, this course provides a comprehensive, innovative, managerial, and practical introduction to marketing. Students will learn and apply basic concepts and practices of modern marketing as used in a wide variety of settings. Technological advances, rapid globalization, economic shifts and cultural and environmental developments are causing profound changes in the marketplace. As the marketplace changes, so must the marketers who serve it. These new developments signify a brand new world of opportunities for forward thinking marketers. In response to these new developments, the focus of this course is on four major themes that go to the heart of modern marketing theory and practice: 1. Building and managing profitable customer relationships; 2. Building and managing strong brands; 3. Harnessing new marketing technologies in this digital age; and 4. Marketing in a socially responsible way around the globe.
Prerequisite
( Student has satisfied all of the following Student has completed any of the following course(s) WRI 100+ - Develop. Writing w/ Tutorial, WRI 100 - Developmental Writing I, WRI 101 - First-Year Writing I, WRI H103 - Honors Advanced First-Year Writing And Student has satisfied all of the following Student has completed any of the following course(s) SBS 101 - Business Foundations Navigating the Fast-Paced Business Landscape, SBS H101 - Honors Business Foundations Navigating the Fast-Paced Business Landscape And Student has satisfied all of the following Student is a member of the Teachout BSBA Core End 2022 Student Cohort ) Or ( Student has satisfied all of the following Student has completed all of the following course(s) SBS 101 - Business Foundations Navigating the Fast-Paced Business Landscape, SBS 104 - Innovative Teaming, SBS 110 - Introduction to Business Communication )