Digital Marketing Minor

Requirements

Digital Marketing Minor for Sawyer Business School Learners (Minimum 9 credits)

Complete a minimum of (9) credits from the following:

MKT-310	Storytelling and Personal Brand Building	3
MKT-360	Event Marketing Practicum	3
MKT-415	Content and Influencer Marketing	3
MKT-418	Beyond the Click:Topics in Consumer Privacy and Well Being	3
MKT-429	eSports and Gaming: Marketing Insights from the New Frontier	3
MKT-444	Social Media Marketing	3
MKT-450	Marketing with Generative AI	3
MKT-456	Digital Marketing Analytics	3

Digital Marketing Minor for College of Arts and Sciences Learners (Minimum 18 credits)

Required Courses for College of Arts and Sciences Learners

SBS-101	Business Foundations: Navigating the Fast-Paced Business Landscape	3
SBS-H101	Honors Business Foundations: Navigating the Fast-Paced Business Landscape	3
SBS-104	Innovative Teaming	3
SBS-H104	Honors Innovative Teaming	3
MKT-210	Principles of Marketing	3
MKT-H210	Honors - Principles of Marketing	3

 

Complete a minimum of nine (9) credits from the following:

MKT-310	Storytelling and Personal Brand Building	3
MKT-360	Event Marketing Practicum	3
MKT-415	Content and Influencer Marketing	3
MKT-418	Beyond the Click:Topics in Consumer Privacy and Well Being	3
MKT-429	eSports and Gaming: Marketing Insights from the New Frontier	3
MKT-444	Social Media Marketing	3
MKT-450	Marketing with Generative AI	3
MKT-456	Digital Marketing Analytics	3