2024-2025 Catalog

Sports Marketing Minor

Requirements

Sports Marketing Minor for Sawyer Business School Learners (Minimum 9 credits)

Complete a minimum of nine (9) credits from the following:

MKT-360Event Marketing Practicum

3

MKT-424Sports Partnership, Activation, and Engagement

3

MKT-426Sports Marketing

3

MKT-428The Business of Sports and the Media

3

MKT-429eSports: Marketing Insights from the New Frontier

3

MKT-430Sports Marketing Consulting

3

Sports Marketing Minor for College of Arts and Sciences Learners (Minimum 18 credits)

Required courses for College of Arts and Sciences Learners

SBS-101Business Foundations: Navigating the Fast-Paced Business Landscape

3

SBS-104Innovative Teaming

3

MKT-210Principles of Marketing

3

 

Complete a minimum of nine (9) credits from the following:

MKT-360Event Marketing Practicum

3

MKT-424Sports Partnership, Activation, and Engagement

3

MKT-426Sports Marketing

3

MKT-428The Business of Sports and the Media

3

MKT-429eSports: Marketing Insights from the New Frontier

3

MKT-430Sports Marketing Consulting

3