MKT-314 Professional Services Selling
In professional services industries such as management consulting, financial services, and healthcare, professional selling plays a key role in relationship-building and consultative problem-solving. Using experiential learning through role-plays, case study analysis, and other interactive methods, students gain knowledge and skills about the selling process (and related elements) in the context of service dominant business and non-profit organizations.
Prerequisite
Student has completed any of the following course(s) MKT 210 - Principles of Marketing, MKT H210 - Honors- Prin. of Marketing