MKT-419 Marketing Policies and Strategies
This course addresses the strategic analyses and frameworks in marketing to help firms increase customer satisfaction and financial performance by delivering a superior value proposition. Using a variety of experiential approaches, students apply a systematic process to solve marketing problems in diverse settings and industries.
Prerequisite
Student has satisfied all of the following Student has completed or is in process of completing 54 Credits And Student has satisfied all of the following Student has completed all of the following course(s) MKT 317 - Consumer Behavior