2024-2025 Catalog

MKT-301 Personal Branding & Professional Relationship thru LinkedIn

Strategic Personal Branding and Professional Networking" is a dynamic course designed for students aiming to distinguish themselves and establish continuing business growth in the competitive regional and global markets. It merges theoretical foundations with practical strategies to help students cultivate a unique, authentic professional identity and build meaningful industry connections. Students will be equipped with critical skills to navigate and stand out on prevalent professional networking platforms, such as LinkedIn, through hands-on projects and professional scenarios. This comprehensive approach ensures students not only understand the essentials of personal branding and networking but also apply them to achieve professional success such as for sales management, industry trend detection, and knowledge acquisition.

Credits

1

Prerequisite

Student has completed any of the following course(s) SBS 101 - Business Foundations Navigating the Fast-Paced Business Landscape, SBS H101 - Honors Business Foundations Navigating the Fast-Paced Business Landscape