MKT-H456 Honors Digital Analytics
This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course, students will learn a comprehensive set of powerful tools for digital/social media marketing, such as search engine optimization (SEO), Google AdWords, social media listening, multi-channel attribution modeling, and customer path-to-purchase. Upon successful completion, students shall be able to design and/or evaluate the performance of digital marketing campaigns through the application of the most commonly used tools in the industry.
Prerequisite
Student has satisfied all of the following Student has completed any of the following course(s) MKT 210 - Principles of Marketing, MKT H210 - Honors- Prin. of Marketing And Student has satisfied all of the following Student has completed any of the following course(s) MKT 220 - Business Research Methods, SBS 298 - Tackling Wicked Global Problems, SBS H298 - Honors Tackling Wicked Global Problems And Student has satisfied all of the following Student has cumulative GPA greater than or equal to 3.200