MKT-H499 Honors Customer Insights and Decision Making
This course is designed to provide students with an opportunity to learn the role of research in marketing strategies. Working with client organization, the students will demonstrate the fundamental marketing research skills as they implement the steps included in the marketing research process to create a marketing plan that will provide recommended strategies for the organization. Real-life case studies on the role of marketing research in organizational decision making will also be discussed throughout the course.
Prerequisite
Student has satisfied all of the following Student has satisfied all of the following Student has completed all of the following course(s) MKT 210 - Principles of Marketing, MKT 317 - Consumer Behavior, MKT 322 - MKT Analytics, MKT 419 - Mktg Policies & Strategies And Student has satisfied all of the following Student has completed any of the following course(s) MKT 220 - Business Research Methods, MKT 318 - Marketing Tools and Analysis, MKT 319 - Marketing Research And Student has satisfied all of the following Student has completed or is in process of completing 84 Credits And Student has satisfied all of the following Student has cumulative GPA greater than or equal to 3.200