Product Innovation and Brand Marketing Minor

Requirements

Production Innovation and Brand Marketing Minor for Sawyer Business School Learners (3 courses, 9 credits)

Select three (3) from the following:

MKT-313	Professional Selling	3
MKT-314	Professional Services Selling	3
MKT-315	Integrated Marketing Communication	3
MKT-360	Event Marketing Through Content and Experience Development	3
MKT-422	Sales Management	3
MKT-423	Global Retail Strategy	3
MKT-436	Marketing for Nonprofit Organizations: Insights and Innovation	3
MKT-440	CX/UI Design for Product Innovation	3
MKT-442	Brand Marketing	3
MKT-444	Social Media Marketing	3
MKT-472	Global Bio-Tech Business & Marketing	3

Production Innovation and Brand Marketing Minor for College of Arts and Sciences Learners (5 courses, 15 credits)

Required Courses for College of Arts and Sciences Learners

SBS-101	Business Foundations	3
MKT-210	Principles of Marketing	3

MKT-H210 may substitute for MKT-210

Select three (3) from the following:

MKT-313	Professional Selling	3
MKT-314	Professional Services Selling	3
MKT-315	Integrated Marketing Communication	3
MKT-360	Event Marketing Through Content and Experience Development	3
MKT-422	Sales Management	3
MKT-423	Global Retail Strategy	3
MKT-436	Marketing for Nonprofit Organizations: Insights and Innovation	3
MKT-440	CX/UI Design for Product Innovation	3
MKT-442	Brand Marketing	3
MKT-444	Social Media Marketing	3
MKT-472	Global Bio-Tech Business & Marketing	3