2024-2025 Catalog

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Marketing Minor

Requirements

Marketing Minor for Sawyer Business School Learners (Minimum 9 credits)

A learner may choose to minor in marketing by completing a total of 9 credits from the following courses, beyond the completion of MKT-210 (or MKT-H210):

Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least a 3.2 to enroll.

Complete a minimum of 9 credits from the following:

MKT-301Personal Branding & Professional Relationship thru LinkedIn

1
MKT-313Professional Selling

3
MKT-314Professional Services Selling

3
MKT-315Integrated Marketing Communication

3
MKT-317Consumer Behavior

3
MKT-H317Honors Consumer Behavior

3
MKT-322Marketing Analytics

3
MKT-H322Honors Marketing Analytics

3
MKT-350Video Marketing With YouTube and Connected TV

2
MKT-360Event Marketing Practicum

3
MKT-370Introduction to Qualitative Consumer Insights

1
MKT-410Digital Marketing Fundamentals

3
MKT-418Beyond the Click:Topics in Consumer Privacy and Well Being

3
MKT-419Marketing Policies and Strategies

3
MKT-H419Honors Marketing Policies and Strategies

3
MKT-420Marketing for Entrepreneurs

3
MKT-421Global Marketing

3
MKT-H421Honors Global Marketing

3
MKT-422Sales Management

3
MKT-423Global Retail Strategy

3
MKT-424Sports Partnership, Activation, and Engagement

3
MKT-426Sports Marketing

3
MKT-427Global Supply Chain Relationships

3
MKT-428The Business of Sports and the Media

3
MKT-429eSports: Marketing Insights from the New Frontier

3
MKT-430Sports Marketing Consulting

3
MKT-435Digital Marketing Challenges

3
MKT-H435Honors Digital Marketing Challenges

3
MKT-436Marketing for Nonprofit Organizations: Insights and Innovation

3
MKT-440New Product Development

3
MKT-442Brand Marketing

3
MKT-444Social Media Marketing

3
MKT-H444Honors Social Media Marketing

3
MKT-446Disruptive Technologies in Marketing

3
MKT-456Digital Marketing Analytics

3
MKT-H456Honors Digital Analytics

3
MKT-499Customer Insights and Decision Making

3
MKT-H499Honors Customer Insights and Decision Making

3
MKT-520Marketing Internship

3
MKT-H525Honors Professional Marketing Consulting

3

To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.

Marketing Minor for College of Arts and Sciences Learners (Minimum 18 credits)

Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least 3.2 to enroll.

Required Courses for College of Arts and Sciences Learners

SBS-101Business Foundations: Navigating the Fast-Paced Business Landscape

3
SBS-H101Honors Business Foundations: Navigating the Fast-Paced Business Landscape

3
SBS-104Innovative Teaming

3
SBS-H104Honors Innovative Teaming

3
MKT-210Principles of Marketing

3
MKT-H210Honors- Principles of Marketing

3
 

Complete a minimum of 9 credits from the following:

MKT-301Personal Branding & Professional Relationship thru LinkedIn

1
MKT-313Professional Selling

3
MKT-314Professional Services Selling

3
MKT-315Integrated Marketing Communication

3
MKT-317Consumer Behavior

3
MKT-H317Honors Consumer Behavior

3
MKT-322Marketing Analytics

3
MKT-H322Honors Marketing Analytics

3
MKT-350Video Marketing With YouTube and Connected TV

2
MKT-360Event Marketing Practicum

3
MKT-370Introduction to Qualitative Consumer Insights

1
MKT-410Digital Marketing Fundamentals

3
MKT-418Beyond the Click:Topics in Consumer Privacy and Well Being

3
MKT-419Marketing Policies and Strategies

3
MKT-H419Honors Marketing Policies and Strategies

3
MKT-420Marketing for Entrepreneurs

3
MKT-421Global Marketing

3
MKT-H421Honors Global Marketing

3
MKT-422Sales Management

3
MKT-423Global Retail Strategy

3
MKT-424Sports Partnership, Activation, and Engagement

3
MKT-426Sports Marketing

3
MKT-427Global Supply Chain Relationships

3
MKT-428The Business of Sports and the Media

3
MKT-429eSports: Marketing Insights from the New Frontier

3
MKT-430Sports Marketing Consulting

3
MKT-435Digital Marketing Challenges

3
MKT-H435Honors Digital Marketing Challenges

3
MKT-436Marketing for Nonprofit Organizations: Insights and Innovation

3
MKT-440New Product Development

3
MKT-442Brand Marketing

3
MKT-444Social Media Marketing

3
MKT-H444Honors Social Media Marketing

3
MKT-446Disruptive Technologies in Marketing

3
MKT-456Digital Marketing Analytics

3
MKT-H456Honors Digital Analytics

3
MKT-499Customer Insights and Decision Making

3
MKT-H499Honors Customer Insights and Decision Making

3
MKT-520Marketing Internship

3
MKT-H525Honors Professional Marketing Consulting

3
 

To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.