MKT-H322 Honors Marketing Analytics
In this course, students will learn a digitally driven approach to marketing analytics, an exciting field undergoing explosive growth and high demand. An emphasis will be placed on the practical methods used to measure, manage and analyze consumer information. Topics covered will include making sense of the digital media landscape, demand forecasting and predictive analytics, performance evaluation, and Google Analytics. Upon graduation of this course, students will have gained a set of skills and certification that directly translates to modern marketing practices.
Prerequisite
Student has satisfied all of the following Student has satisfied all of the following Student has completed all of the following course(s) MKT 210 - Principles of Marketing And Student has satisfied all of the following Student has completed any of the following course(s) MKT 220 - Business Research Methods, MKT 318 - Marketing Tools and Analysis, MKT 319 - Marketing Research And Student has satisfied all of the following Student has cumulative GPA greater than or equal to 3.200