MKT-429 eSports: Marketing Insights from the New Frontier
Marketing Insights from the New Frontier will examine the state of eSports as we head into the third decade of the millennium. The course will explore marketing??s role in positioning gaming as a competitive sport and Generation Z??s increasing attachment to all things gaming. Students will hear from industry experts and work on creating, hosting, organizing and marketing a Suffolk eSports tournament.
Prerequisite
Student has completed all of the following course(s) MKT 210 - Principles of Marketing