MKT-426 Sports Marketing
The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.
Prerequisite
Student has satisfied all of the following Student has completed or is in process of completing 54 Credits And Student has satisfied all of the following Student has completed all of the following course(s) MKT 210 - Principles of Marketing