MKT-418 Beyond the Click:Topics in Consumer Privacy and Well Being
In an era where our lives are increasingly intertwined with technology, understanding the nuances of consumer privacy is paramount. As technology continues to advance, consumers are faced with new challenges and opportunities that impact their privacy and overall sense of well-being. This class provides a comprehensive exploration of the intricate relationship between individuals, their data, and the digital landscape. We will explore the intersection between technology, commerce, ethics, and consumer privacy. By the end of the course, students will be equipped with the knowledge and skills to navigate the complexities of the modern digital age.
This class will use a combination of lectures, case studies, group discussions, and hands-on exercises to provide a well-rounded learning experience. Guest speakers from the industry and privacy advocacy groups will also share real-world insights, fostering a connection between theory and practice.
Prerequisite
Student has completed any of the following course(s) MKT 210 - Principles of Marketing, MKT H210 - Honors- Prin. of Marketing