How Suffolk University is responding to the coronavirus outbreak
2024-2025 Catalog
2024-2025 Catalog / Sawyer Business School Undergraduate Programs / Marketing / Marketing, BSBA
The BSBA in Marketing requires the completion of 21 credit hours in marketing beyond the completion of MKT-210 at Suffolk University.
Choosing a concentration is not required to be a Marketing major.
Learners can earn a Bachelor of Science in Business Administration with this major. See the requirements for the Bachelor of Science in Business Administration degree.
3
1
2
6
Learners have the option to choose one of the following Marketing concentrations; however, choosing a Marketing concentration is not required.
Marketing majors who choose to specialize in one of four concentrations are required to complete the Marketing major requirements; MKT-317, MKT-322, MKT-419, and MKT-499, as well as follow the instructions below for their area of personal interest.
*MKT-H525, MKT 510, and MKT 520 can be used as an elective option in Marketing concentrations on a case-by-case scenario dependent on the MKT-H525 client for the enrolled semester, MKT 510 which faculty the learner works with and what topic they study, and MKT 520 which company the learner does an internship with and what the position requires.
Learning goals and objectives reflect the educational outcomes achieved by learners through the completion of this program. These transferable skills prepare Suffolk learners for success in the workplace, in graduate school, and in their local and global communities.
Understand the marketing research process and the methods for analyzing marketing information to generate consumer insights and make informed marketing decisions.
- Identify the marketing research steps in the correct order.
Step 1: Define research problem Step 2: Determine research design (approaches) Step 3: Develop data collection instruments (e.g. measurement scales and questionnaire) Step 4: Determine sampling methods Step 5: Analyze data Step 6: Describe research results - Demonstrate ability to apply appropriate statistical analysis methods to address fundamental marketing questions. - Develop consumer insights and inform marketing decisions based on the findings of marketing analytics.
- Conduct relevant Marketing Environment Factor Analysis and reflect on company level, industry level, and societal level impact. - Identify associated trends for each relevant factor.
-Understand customer-centricity.
- Understand implications of the environmental scan for marketing strategy, in terms of segmentation, targeting, and positioning (STP) for profit, non-profit, NGOs, and not for profit companies. - Implement the strategy in the form of the 4Ps (Product, Price, Place, Promotion).