| Learning Goals |
Learning Objectives |
| Learners will… |
Upon completion of the program, each learner should be able to... |
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1. Act as marketing professionals with an ethical, inclusive, and globally-aware perspective.
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- Evaluate marketing solutions for ethics, consumer advocacy, privacy, sustainability, and positive social impact along with global, cultural, and diverse perspectives.
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| 2. Drive customer-centric strategy through insight-led, innovative marketing competences, particularly in insight generation and marketing analytics, content creation and storytelling, as well as marketing technology proficiency. |
- Generate actionable insights by collecting, analyzing, and interpreting marketing data, employing critical and analytical thinking to inform evidence-based decision making.
- Communicate marketing concepts clearly and persuasively in both written and oral forms and collaborate effectively in diverse teams to manage projects and resolve challenges. Create compelling marketing content and brand stories that engage audiences and build brand value across channels.
- Leverage current marketing technologies, digital platforms, artificial intelligence, and innovative tools to design, implement, and assess modern marketing campaigns in a rapidly evolving environment. |
| 3. Develop strategic thinking through designing integrated marketing strategies for diverse segments and markets that align customer insights with firm objectives, competitive dynamics, stakeholder expectations, and measurable outcomes. |
- Diagnose market structure, competitive positioning, and customer value drivers to set objectives and choose target segments.
- Adapt strategy and develop strategic plan for diverse segments and markets, accounting for cultural norms, local regulations, and stakeholder expectations.
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