MKT-474 Big Data, AI, and Blockchain Technology In Biotech Marketing
Scalable blockchain technologies enable the processing of up to 2GB block sizes of data and processing transactions in the fastest public ledger. Powered by scripting each transaction can be a cryptographically secure token, a smart contract or an NFT. The biotech industry can use the decentralized ledger for creating tamper proof indelibility documents, unlockable content, smart contracts, data integrity protocols, peer to peer payments and even nano transactions. All under a regulatory friendly platform with unbounded efficiency that uses green technology for an ecologically sustainable ecosystem. Artificial intelligence (AI), artificial general intelligence (AGI), and machine learning require big data and that is why the blockchain is very important. AI researchers cannot train machines with little data, they require big and reliable data, and this is where the blockchain comes in. Biotech companies utilizing blockchain technology can further optimize their processes by extracting and analyzing the data via the usage of AI and ML to further develop new personalized treatments. Scientists for the first time ever can target the untargetable and treat the untreatable, thus bringing hope to millions of patients worldwide living with diseases that have no cure.
Prerequisite
Student has completed all of the following course(s) MKT 210 - Principles of Marketing