MKT-472 Global Bio-Tech Business and Marketing
The Biotech Business and Marketing course is a general introduction of the latest research, development, and commercialization process steps for the creation of new therapeutic modalities that improve patient health. Topics covered include the purpose of using Artificial Intelligence and Machine Learning for the discovery of new medicinal compounds that are clinically potent and viable during FDA phase trials. Other topics are the latest developments in physics, technology, and healthcare for dealing with anti-aging issues, and the ethical implications of how far we should allow technology to control our lives. Personalized medicine is gaining momentum, and we are on the introduction of a new era where personalized healthcare and treatment is the key to providing the most value in healthcare. Students will gain access and knowledge to the lucrative world of the global healthcare market worth approximately $11.9 trillion and understand that there is a place for everyone in this highly diverse industry that works on improving human health and increasing longevity.
Prerequisite
Student has completed all of the following course(s) MKT 210 - Principles of Marketing