MKT-488 Artificial Intelligence in Marketing Strategy and Practice
Artificial intelligence (AI) is an increasingly important component of market offerings and marketing practice. This course will help students better understand AI, its strategic use in marketing, and how it is impacting elements of marketing practice. Students can also expect to develop skills with AI-powered applications and use them to complete projects and inform marketing decisions.
Prerequisite
Student has completed or is in process of completing any of the following course(s) MKT 210 - Principles of Marketing, MKT H210 - Honors- Prin. of Marketing
Offered
Summer 1