MKT-450 Marketing with Generative AI
This course explores how Generative AI is transforming the way marketing is imagined, designed, and executed. Students will gain hands-on experience with cutting-edge tools that automate and augment marketing workflows ranging from research and content generation to personalization, analytics, and app development. Through a three-pronged approach, the course empowers students to: (1) experiment with leading Generative AI tools to explore their potential in real-world marketing scenarios; (2) reimagine foundational components of the marketing stack, including market research, data analysis and visualization, campaign creation, and interactive dashboard development—through the lens of Generative AI and vibe-coding; and (3) collaborate on a client-based capstone project that applies Generative AI to solve contemporary marketing challenges.Emphasizing applied learning, ethical awareness, and career readiness, this course prepares students to become creative problem-solvers and strategic thinkers in a rapidly evolving Generative AI–powered marketing landscape.
Prerequisite
Student has completed any of the following course(s) MKT 210 - Principles of Marketing, MKT H210 - Honors- Prin. of Marketing
Offered
Fall