MKT-425 Beyond the World Cup- Global Marketing for Growing Soccer
North America will host one of the worlds most significant global sporting events - the 2026 World Cup - and the next decade presents an opportunity for soccer to reach new levels in American sporting culture. What lessons can U.S. soccer clubs at all levels take from global markets where promotion/relegation are significant factors and clubs face global competition for labor and revenue?
Prerequisite
Student has satisfied all of the following Student has completed any of the following course(s) MKT 210 - Principles of Marketing, MKT H210 - Honors- Prin. of Marketing And Student has satisfied all of the following Student has cumulative GPA greater than or equal to 3.000