MKT-415 Content and Influencer Marketing
Influencer Marketing has become a critical marketing strategy in today's business landscape, leveraging the expanding reach and credibility of social media influencers to shape consumer decisions. This course provides an in-depth exploration of influencer marketing as an increasingly mainstream and effective marketing practice. Case analyses, live event auditing, and/or simulation tools will be incorporated into the course to enhance experiential learning. Students will learn how to craft successful influencer contents, network collaborations, navigate ethical considerations, and evaluate the impact of these efforts on brand recognition and growth.
Prerequisite
Student has satisfied all of the following Student has completed any of the following course(s) MKT 210 - Principles of Marketing, MKT H210 - Honors- Prin. of Marketing And Student has satisfied all of the following Student has completed or is in process of completing any of the following course(s) MKT 317 - Consumer Behavior