2024-2025 Catalog

MKT-423 Global Retail Strategy

Global Retail Strategy provides students with an introduction to the field of retailing through both brick-and-mortar and digital channels. Topics include the structure, strategy, development, and implementation of the global retailing mix along with financial and managerial considerations.

Credits

3

Prerequisite

Student has completed all of the following course(s) MKT 210 - Principles of Marketing