Marketing Minor
Requirements
Marketing Minor for Sawyer Business School Learners (Minimum 9 credits)
A learner may choose to minor in marketing by completing any three (3) of the following courses, beyond the completion of MKT-210 (or MKT-H210):
Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least a 3.2 to enroll.
Complete a minimum of 9 credits from the following:
| MKT-313 | Professional Selling | 3 |
| MKT-314 | Professional Services Selling | 3 |
| MKT-315 | Integrated Marketing Communication | 3 |
| MKT-317 | Consumer Behavior | 3 |
| MKT-H317 | Honors Consumer Behavior | 3 |
| MKT-322 | Marketing Analytics | 3 |
| MKT-H322 | Honors Marketing Analytics | 3 |
| MKT-350 | Video Marketing With YouTube and Connected TV | 1 |
| MKT-361 | Event Marketing Practicum | 1 |
| MKT-370 | Introduction to Qualitative Consumer Insights | 1 |
| MKT-410 | Digital Marketing Fundamentals | 3 |
| MKT-419 | Marketing Policies & Strategies | 3 |
| MKT-H419 | Honors Marketing Policies & Strategies | 3 |
| MKT-420 | Marketing for Entrepreneurs | 3 |
| MKT-421 | Global Marketing | 3 |
| MKT-H421 | Honors Global Marketing | 3 |
| MKT-422 | Sales Management | 3 |
| MKT-423 | Global Retail Strategy | 3 |
| MKT-424 | Sports Partnership, Activation, and Engagement | 3 |
| MKT-426 | Sports Marketing | 3 |
| MKT-427 | Global Supply Chain Management | 3 |
| MKT-428 | The Business of Sports and the Media | 3 |
| MKT-429 | eSports: Marketing Insights from the New Frontier | 3 |
| MKT-430 | Sports Marketing Consulting | 3 |
| MKT-435 | Digital Marketing Challenges | 3 |
| MKT-H435 | Honors Digital Marketing Challenges | 3 |
| MKT-436 | Marketing for Nonprofit Organizations: Insights and Innovation | 3 |
| MKT-440 | CX/UI Design for Product Innovation | 3 |
| MKT-442 | Brand Marketing | 3 |
| MKT-444 | Social Media Marketing | 3 |
| MKT-446 | Disruptive Technologies in Marketing | 3 |
| MKT-H456 | Honors Digital Analytics | 3 |
| MKT-499 | Customer Insights and Decision Making | 3 |
| MKT-H499 | Customer Insights and Decision Making | 3 |
| MKT-520 | Marketing Internship | 3 |
| MKT-H525 | Honors Professional Marketing Consulting | 3 |
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.
Marketing Minor for College of Arts and Sciences Learners (Minimum 15 credits)
Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least 3.2 to enroll.
Required Courses for College of Arts and Sciences Learners
Complete a minimum of 9 credits from the following:
| MKT-313 | Professional Selling | 3 |
| MKT-314 | Professional Services Selling | 3 |
| MKT-315 | Integrated Marketing Communication | 3 |
| MKT-317 | Consumer Behavior | 3 |
| MKT-H317 | Honors Consumer Behavior | 3 |
| MKT-322 | Marketing Analytics | 3 |
| MKT-H322 | Honors Marketing Analytics | 3 |
| MKT-350 | Video Marketing With YouTube and Connected TV | 1 |
| MKT-361 | Event Marketing Practicum | 1 |
| MKT-370 | Introduction to Qualitative Consumer Insights | 1 |
| MKT-410 | Digital Marketing Fundamentals | 3 |
| MKT-419 | Marketing Policies & Strategies | 3 |
| MKT-H419 | Honors Marketing Policies & Strategies | 3 |
| MKT-420 | Marketing for Entrepreneurs | 3 |
| MKT-421 | Global Marketing | 3 |
| MKT-H421 | Honors Global Marketing | 3 |
| MKT-422 | Sales Management | 3 |
| MKT-423 | Global Retail Strategy | 3 |
| MKT-424 | Sports Partnership, Activation, and Engagement | 3 |
| MKT-426 | Sports Marketing | 3 |
| MKT-427 | Global Supply Chain Management | 3 |
| MKT-428 | The Business of Sports and the Media | 3 |
| MKT-429 | eSports: Marketing Insights from the New Frontier | 3 |
| MKT-430 | Sports Marketing Consulting | 3 |
| MKT-435 | Digital Marketing Challenges | 3 |
| MKT-H435 | Honors Digital Marketing Challenges | 3 |
| MKT-436 | Marketing for Nonprofit Organizations: Insights and Innovation | 3 |
| MKT-440 | CX/UI Design for Product Innovation | 3 |
| MKT-442 | Brand Marketing | 3 |
| MKT-444 | Social Media Marketing | 3 |
| MKT-499 | Customer Insights and Decision Making | 3 |
| MKT-H499 | Customer Insights and Decision Making | 3 |
| MKT-H525 | Honors Professional Marketing Consulting | 3 |
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.