2023-2024 Catalog

MKT-428 The Business of Sports and the Media

The Business of Sports and the Media provides an in-depth analysis of the economic and promotional relationship between major sports (professional and college) and the media. The two form a nexus which has produced phenomenal growth for both industries. As with many industries, this nexus is evolving in reaction to disruptive forces. Additionally, the class will examine how this nexus intersects, influences and amplifies major American cultural issues such as race, gender and sexuality.

Credits

3

Prerequisite

MKT-210 or MKT-H210