MKT-424 Sports Partnership, Activation, and Engagement
Sports Sponsorship provides an in-depth analysis of the economic and promotional relationship between elite global/US sports and major international brands. Sports sponsorship spending is estimated in the billions in North America alone, and is growing at a substantial compound annual growth rate. Sports Sponsorship will examine in detail the marketing strategies, goals and return on investment of sports sponsorship, and examine growing trends such as jersey sponsorship, branded content and digital initiatives.