MKT-350 Video Marketing With YouTube and Connected TV
As traditional TV viewership continues to decline, marketers are increasingly relying heavily on video advertising on YouTube and other Connected TV platforms like Hulu and Netflix. In this course we'll explore this major shift in the advertising paradigm by looking closely at how advertising on YouTube and CTV really works. We'll explore how user generated content on YouTube has gone from being something that advertisers avoid to something that big brands are actively seeking. In the future of marketing, every marketer will have to understand this video advertising ecosystem, and in this course you'll leave with a good working knowledge of the space, through engaging and interactive exercises.