Overview
The BSBA in Marketing requires the completion of 21 credit hours in marketing beyond the completion of MKT-210 at Suffolk University.
Choosing a concentration is not required to be a Marketing major.
Concentrations
Learners have the option to choose one of the following Marketing concentrations; however, choosing a Marketing concentration is not required.
Marketing majors who choose to specialize in one of four concentrations are required to complete the Marketing major requirements; MKT-317, MKT-322, MKT-419, and MKT-499, as well as follow the instructions below for their area of personal interest.
Sports Marketing (Minimum 9 credits)
Select a minimum of 9 credits from the following:
| MKT-361 | Event Marketing Practicum | 1 |
| MKT-424 | Sports Partnership, Activation, and Engagement | 3 |
| MKT-426 | Sports Marketing | 3 |
| MKT-428 | The Business of Sports and the Media | 3 |
| MKT-429 | eSports: Marketing Insights from the New Frontier | 3 |
| MKT-430 | Sports Marketing Consulting | 3 |
Digital Marketing (Minimumof 9 credits)
Select a minimum of 9 credits from the following:
| MKT-350 | Video Marketing With YouTube and Connected TV | 1 |
| MKT-361 | Event Marketing Practicum | 1 |
| MKT-370 | Introduction to Qualitative Consumer Insights | 1 |
| MKT-410 | Digital Marketing Fundamentals | 3 |
| MKT-429 | eSports: Marketing Insights from the New Frontier | 3 |
| MKT-435 | Digital Marketing Challenges | 3 |
| MKT-440 | CX/UI Design for Product Innovation | 3 |
| MKT-444 | Social Media Marketing | 3 |
| MKT-446 | Disruptive Technologies in Marketing | 3 |
| MKT-H456 | Honors Digital Analytics | 3 |
Product Innovation and Brand Marketing (Minimum 9 credits)
Select a minimum of 9 credits from the following:
| MKT-313 | Professional Selling | 3 |
| MKT-314 | Professional Services Selling | 3 |
| MKT-315 | Integrated Marketing Communication | 3 |
| MKT-350 | Video Marketing With YouTube and Connected TV | 1 |
| MKT-361 | Event Marketing Practicum | 1 |
| MKT-370 | Introduction to Qualitative Consumer Insights | 1 |
| MKT-422 | Sales Management | 3 |
| MKT-423 | Global Retail Strategy | 3 |
| MKT-440 | CX/UI Design for Product Innovation | 3 |
| MKT-442 | Brand Marketing | 3 |
| MKT-444 | Social Media Marketing | 3 |
| MKT-446 | Disruptive Technologies in Marketing | 3 |
Global Marketing (Minimum 9 credits)
Select a minimum of 9 credits from the following:
| MKT-370 | Introduction to Qualitative Consumer Insights | 1 |
| MKT-421 | Global Marketing | 3 |
| MKT-423 | Global Retail Strategy | 3 |
| MKT-427 | Global Supply Chain Management | 3 |
General Cross-Concentration Elective*
*MKT-H525, MKT 510, and MKT 520 can be used as an elective option in Marketing concentrations on a case-by-case scenario dependent on the MKT-H525 client for the enrolled semester, MKT 510 which faculty the learner works with and what topic they study, and MKT 520 which company the learner does an internship with and what the position requires.
Learning Goals and Objectives
Learning goals and objectives reflect the educational outcomes achieved by learners through the completion of this program. These transferable skills prepare Suffolk learners for success in the workplace, in graduate school, and in their local and global communities.
| Learning Goals |
Learning Objectives |
| Learners will… |
Upon completion of the program, each learner should be able to... |
| Understand the methods of collecting, processing and analyzing marketing information to make informed marketing decisions. |
- Identify the marketing research steps in the correct order.
Step 1: Define research problem
Step 2: Determine research design (approaches)
Step 3: Develop data collection instruments (e.g. measurement scales and questionnaire)
Step 4: Determine sampling methods
Step 5: Analyze data
Step 6: Describe research results
- Demonstrate ability to choose appropriate research design for given marketing research study parameters. For example: Exploratory Research, Descriptive Research, and Causal Research.
- Demonstrate ability to apply appropriate statistical analysis method and ability to choose a tool to analyze the data (e.g., SPSS, SAS, R, Tableau). |
| Identify key factors of the marketing environment as they apply to marketing strategy. |
- Identify Relevant Marketing Environment Factor Analysis and reflect on company level, industry level, and societal level impact.
- Identify associated trends for each relevant factor.
- Understand implications of the environmental scan for marketing strategy, in terms of segmentation, targeting, and positioning (STP) for profit, non-profit, NGOs, and not for profit companies.
- Implement the strategy in the form of the 4Ps (Product, Price, Place, Promotion). |