2023-2024 Catalog

MKT-H421 Honors Global Marketing

Topics examined in this course include the variations in economic, social-cultural, legal-political, and business environments among different nations and how these variations affect the marketing practices across national boundaries. The goal is to provide students with the necessary skills to compete successfully in national and international markets. Particular attention is given to the formulation of marketing plans and programs and policies to integrate and coordinate such activities on a global basis.

Credits

3

Prerequisite

MKT-210 or MKT-H210

Core Curriculum

  • Honors
  • Global