2023-2024 Catalog

MKT-313 Professional Selling

Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly, the stages of the professional selling process are examined, as well as the role of sales in today's marketing environment. Emphasis is placed on adaptive selling techniques and developing effective interpersonal communication skills. A detailed examination of sales careers is provided.

Credits

3

Prerequisite

MKT-210 or MKT-H210