2023-2024 Catalog

Master of Science in Business Analytics and Master of Science in Marketing

STEM Designation

The MSBA/MSM is a dual degree program with a STEM (Science, Technology, Engineering, and Mathematics) designation. Due to the demand of graduates with expertise in STEM fields, the Department of Homeland Security permits international students graduating from STEM programs to apply for a 24 month extension of their initial year of Optional Practical Training (OPT). For more detailed information, please visit the ISSO website.

Curriculum

16 Courses

46 Credits

 

Program Length:

Full-time in as few as 16 months

Part-time in as few as 28 months

Required Introductory MSBA Course (1 credit)

Must be taken in first semester of program.

ISOM-700Preparing for Your Professional Future

1

Business Analytics Core Courses (18 credits)

If waived, ISOM-801 must be substituted with an ISOM elective.

ISOM-631Data Analytics with SAS Base

3

ISOM-801Solving Business Problems Using Advanced Excel

3

ISOM-821Data Management and Modeling

3

ISOM-825Enterprise Data Management

3

ISOM-827Data Warehouse and Business Intelligence

3

ISOM-835Predictive Analytics

3

Marketing Core Courses (15 credits)

If waived, MKT-810 must be substituted with approved MSM elective course. If waived, MKT-815 must be substituted with MKT elective course.  

MKT-810Marketing Research for Managers

3

MKT-815Marketing Foundations and Strategy

3

MKT-819Global Perspectives in Consumer Marketing

3

MKT-850Customer Centricity and Creativity in Marketing

3

MKT-860Qualitative Methods and Customer Insights

3

Marketing Analytics Course (3 credits)

Choose one of the following.

MKT-869Machine Learning for Marketing With Python

3

MKT-870Advanced Marketing Analytics With R

3

Marketing Experiential (3 credits)

Choose one. May be waived with prior relevant work experience. If waived, must substitute with an approved MSM elective course.

MKT-910Directed Study in Marketing

1-3

MKT-920Marketing Internship

3

MKT-930Marketing Practicum

3

Capstone Courses (6 credits)

Should be taken as late in the program as possible.

MSBA Capstone

ISOM-837From Data Mining to Business Insights

3

MSM Capstone

Choose one of the following.

MKT-818Global Product Innovation

3

MKT-898Consulting Project

3

MKT-899Masters Thesis

3

Elective Courses

Elective courses are only taken if a student has courses waived. If waived, MKT-810 and the Marketing Experiential must be substituted with any MSM elective below. If waived, MKT-815 must be substituted with a MKT elective below.  If not taken to fulfill the Marketing Analytics Course Requirement or the MSM Capstone Requirement, MKT-869, MKT-870, and MKT-818 may be taken as an elective.

Approved MSM Electives by Discipline:

Marketing
MKT-818Global Product Innovation

3

MKT-845Advanced Digital Analytics

3

MKT-855Digital Marketing Challenges

3

MKT-869Machine Learning for Marketing With Python

3

MKT-870Advanced Marketing Analytics With R

3

MKT-877Neuromarketing: an Experiential Perspective

3

MKT-910Directed Study in Marketing

1-3

MKT-920Marketing Internship

3

MKT-930Marketing Practicum

3

Advertising, Public Relations, and Social Media
ADPR-727Brands & Social Responsibility

3

ADPR-771Web Design

3

ADPR-772Social Media

3

Graphic Design

This course can only be taken with instructor permission and is only open to students who have declared a concentration in Customer Experience.

ADG-S773UX/UI Design

3

Information Systems and Operations Management
ISOM-840Security and Privacy

3

ISOM-845Business Intelligence, Data Visualization, and Storytelling

3

ISOM-861Project Management: Gaining Competitive Advantage

3

International Business
MBA-740Immerse- Travel Seminar

3

Management and Entrepreneurship
MBA-730Innovative Thinking

3

MBA-920MBA Student Business Clinic

3

Organizational Behavior
MGOB-835Managing Difficult People at Work

3

MGOB-855Conflict & Negotiation

3

Strategy
MGSM-833Corporate Innovation

3

Approved ISOM Electives

If waived, ISOM-801 must be substituted with an approved ISOM elective.

ISOM-730Python for Business Analytics

3

ISOM-829Advanced Data Management Leveraging ETL Tools

3

ISOM-839Prescriptive Analytics: Modeling & Optimization

3

ISOM-840Security and Privacy

3

ISOM-845Business Intelligence, Data Visualization, and Storytelling

3

ISOM-851Supply Chain Management

3

ISOM-861Project Management: Gaining Competitive Advantage

3

ISOM-910Directed Individual Study

3

ISOM-920ISOM Internship

0-3

Concentrations

Students that waive a combined 3 courses (MKT-815, MKT-810, and the Marketing Experiential) may be able to use substituted courses towards a concentration in Marketing Analytics and Insights, Digital Marketing, or Customer Experience. Students may declare a concentration with three (3) electives from the same functional area. The schedule of when courses within a concentration are offered varies by semester.

Students who declare a concentration must submit an SBS Graduate Program Concentration Request Form. Students are encouraged to meet with their advisor before they declare a concentration.

The concentration appears on the transcript, not the diploma.

Marketing Analytics and Insights

Choose three courses.  If not taken to fulfill the Marketing Analytics Course Requirement, MKT-869 or MKT-870 can be used towards the Marketing Analytics and Insights concentration.  At least one must be a marketing content course (MKT-845, MKT-869, MKT-870, or MKT-877).

MKT-845Advanced Digital Analytics

3

MKT-869Machine Learning for Marketing With Python

3

MKT-870Advanced Marketing Analytics With R

3

MKT-877Neuromarketing: an Experiential Perspective

3

MKT-930Marketing Practicum

3

ISOM-845Business Intelligence, Data Visualization, and Storytelling

3

Digital Marketing

Chose three courses. At least one must be a marketing content course (MKT-845 or MKT-855).

MKT-845Advanced Digital Analytics

3

MKT-855Digital Marketing Challenges

3

MKT-930Marketing Practicum

3

ADPR-772Social Media

3

ISOM-840Security and Privacy

3

ISOM-845Business Intelligence, Data Visualization, and Storytelling

3

Customer Experience

Choose three courses.  If not taken to fulfill the MSM Capstone Requirement, MKT-818 can be used towards the Customer Experience concentration.  At least one must be a marketing content course (MKT-818 or MKT-877).

MKT-818Global Product Innovation

3

MKT-877Neuromarketing: an Experiential Perspective

3

MKT-930Marketing Practicum

3

ADPR-771Web Design

3

ADG-S773UX/UI Design

3

MBA-730Innovative Thinking

3

Course Substitution Policy

If waived, ISOM-801 needs to be substituted with an approved ISOM elective. To waive ISOM-801, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to MSBA matriculation and earned a grade of "B" or better, and provide official transcripts (with English translations, if applicable). Students may also elect to take a proficiency exam, for a fee, to gain a waiver. Proficiency exams must be taken in the first semester and are administered on the Boston Campus.  

To substitute an approved elective for another Business Analytics core course, a student must have successfully completed equivalent academic coursework at the graduate level in the seven (7) years prior to MSBA matriculation, “B” or better, and provide official transcripts (with English translations, if applicable).

To substitute an approved MSM elective for MKT-810 and the Marketing Experiential, or approved MKT elective for MKT-815, a student must successfully complete equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to the MSBA/MSM matriculation, with a grade of "B" or better, and students must provide official transcripts (with English translation, if applicable).

All substitutions are evaluated upon a student's acceptance into the MSBA/MSM program.

All MSBA/MSM students must complete a minimum of 46 graduate credits (15 courses and ISOM-700) in the Sawyer Business School.

Transfer Policy

Any candidate seeking transfer credits taken at the graduate level from an AACSB-accredited graduate program in business will be reviewed on a case-by-case basis. These credits may be considered for transfer if the credits do not apply to a previously completed degree and must be substituted with an approved elective.

Transfer credits must have an earned grade of "B" or better and be taken within seven (7) years prior to entering the Suffolk MSBA/MSM program.

Students Who Leave Boston Before Their Degree is Complete

Occasionally, Suffolk MSBA/MSM students must leave the Boston area having not yet completed their degree. The Business School has several options available to ensure completion of the Suffolk MSBA/MSM. You may be able to transfer in six (6) credits of elective courses from an AACSB-accredited program close to your new place of residence. Courses must be pre-approved by Suffolk’s Assistant Dean of Graduate Programs and have a grade of “B” or better.

Students who leave the area may also be able to complete a portion of the MSBA on a part-time basis online. The MSM degree is not available online.