MKT-815 Marketing Foundations and Strategy
This course will present themes, theories, and trends that are critical for: 1. understanding the business of creating, capturing, and sustaining customer value; 2. introducing students to the global, consumer, and technological realities of marketing in the 21st Century; and 3. providing students with a sound foundation to explore marketing in further depth in upper-level elective courses. In addition, this course will explore developing and implementing marketing strategy at the strategic business unit. The course will combine lectures, case studies, guest speakers, and a semester-long, team-based experiential project.
Prerequisite
Student has satisfied all of the following Students who didn't specify one or more of these Programs of Study or Program Foci Continuing and Professional Studies Graduate And Student has satisfied all of the following Student has satisfied all of the following Student has satisfied all of the following Academic Unit (Computed) in the selection list Accounting, Accounting and Business Law, Business Administration, Business Administration Executive, Business Analytics, Business Law and Ethics, Entrepreneurship, Finance, Health Administration, Information System, Information Systems and Operations Management, INTO Sawyer Business School, Management and Entrepreneurship, Management Studies, Marketing, Moakley Center for Public Management, Public Administration, Public Administration and Health Administration, Sawyer Business School, Strategy and International Business Or Programs of Study any in the selection list Business Economics Major BSBA Or Student has satisfied all of the following Students who specified one or more of these Programs of Study or Program Foci Master of Arts in Communication Integrated Marketing MAC, Pathway 1 Communication MA, Pathway 2 Communication MA