MKT-845 Advanced Digital Analytics
This course addresses the practical application of advanced digital marketing techniques. Topics include but are not limited to, advanced search engine optimization (SEO), design of search advertising campaigns across multiple digital platforms in highly competitive markets, analyzing the customer decision journey and, gleaning meaningful insights from user-generated content. Upon successful completion of this program, participants shall be able to independently apply a comprehensive set of digital analytics methodologies, to generate and interpret the actionable insights that enhances a firms digital campaign and improve the customer experience in the digital space.
Prerequisite
Student has satisfied all of the following Student has satisfied all of the following Academic Unit (Computed) in the selection list Accounting, Accounting and Business Law, Business Administration, Business Administration Executive, Business Analytics, Business Law and Ethics, Entrepreneurship, Finance, Health Administration, Information System, Information Systems and Operations Management, INTO Sawyer Business School, Management and Entrepreneurship, Management Studies, Marketing, Moakley Center for Public Management, Public Administration, Public Administration and Health Administration, Sawyer Business School, Strategy and International Business Or Programs of Study any in the selection list Business Economics Major BSBA And Student has satisfied all of the following Student has satisfied all of the following Institution has received a(n) Graduate Sawyer Business School Waiver Course test result with a(n) MKT 810 score equal to 1. Or Student has satisfied all of the following Student has completed all of the following course(s) MKT 810 - Mktg Research for Managers And Student has satisfied all of the following Student has completed or is in process of completing any of the following course(s) ISOM 631 - Data Analytics with Python, MKT 869 - Machine Learning for Marketing, MKT 870 - Advanced Marketing Analytics With R And Student has satisfied all of the following Student has satisfied all of the following Student has completed any of the following course(s) MBA 661 - Marketing in a Changing World, MKT 815 - Marketing Foundations and Strategy Or Student has satisfied all of the following Institution has received a(n) Graduate Sawyer Business School Waiver Course test result with a(n) MKT 815 score equal to 1.