2024-2025 Catalog

Master of Business Administration and Master of Science in Marketing

STEM Designation

The MBA/MSM is a dual degree program with a STEM (Science, Technology, Engineering, and Mathematics) designation. Due to the demand of graduates with expertise in STEM fields, the Department of Homeland Security permits international students graduating from STEM programs to apply for a 24 month extension of their initial year of Optional Practical Training (OPT). For more detailed information, please visit the ISSO webpage.

MBA/MSM with a Concentration in Business Essentials

23-25 Courses

58.5-64.5 Credits

Program Length:

Full-time in as few as 16 months

Part-time in as few as 24 months

Contextualize: From Boston to the World (8 credits)

Must be taken in the first semester.

MBA-700Leadership Lab

1

MBA-701Values Based Decision Making

1

MBA-710Understanding World Class Clusters

3

MBA-721Collaborate

3

Business Fundamental Courses (10.5 credits)

If waived, MKT-815 must be substituted with an MKT elective.

MBA-641Financial Information for Business Management

1.5

MBA-651Financial Management for Business Decisions

1.5

MKT-815Marketing Foundations and Strategy

3

MBA-671Operations Management in a Competitive Global Environment

1.5

MBA-715Integrate Business Fundamentals

3

Understand Business Fundamentals (3 credits)

MBA-730Innovative Thinking

3

Travel Seminar Requirement (3 credits)

Choose one.

MBA-740Immerse- Travel Seminar

3

HLTHIB-870Global Travel Seminar: Comparative Analysis of the Healthcare Systems in England and United States

3

MSM Core Courses (9-12 credits)

MKT-810 may be waived.

MKT-810Marketing Research for Managers

3

MKT-819Global Perspectives in Consumer Marketing

3

MKT-850Customer Centricity and Creativity in Marketing

3

MKT-860Qualitative Methods and Customer Insights

3

 

Marketing Analytics Courses (6 credits)

Choose two courses from the options below. A student can choose to use the third course as an elective, if it interests them.

ISOM-631Data Analytics with Python

3

MKT-869Machine Learning for Marketing With Python

3

MKT-870Advanced Marketing Analytics With R

3

 

Marketing Experiential (3 credits)

Choose one. May be waived. Required for students with no prior relevant work experience, may possibly be used as an elective for all other students.

MKT-910Directed Study in Marketing

3

MKT-920Marketing Internship

3

MKT-930Marketing Practicum

3

Construct the Big Picture (7 credits)

MBA-745Contextualizing Values Based Decision Making

1

MBA-750Building Global Connections

3

MBA-760World Class Strategies

3

MSM Capstone (3 credits)

Choose 1 from the following.

MKT-818Global Product Innovation

3

MKT-898Consulting Project

3

MKT-899Masters Thesis

3

Lead and Implement Change (3 credits)

Must be taken as late in the program as possible.

MBA-770Leading and Implementing Change

3

Marketing Elective Courses (6 credits)

Select two (2) courses from the approved MSM electives list. If MKT-815 is waived, this course must be substituted with an MKT elective. If not taken to fulfill the Marketing Analytics Course Requirement or the MSM Capstone Requirement, ISOM-631MKT-869MKT-870, and MKT-818 may be taken as an elective.

Approved Electives by Discipline

Marketing
MKT-818Global Product Innovation

3

MKT-845Advanced Digital Analytics

3

MKT-855Digital Marketing Challenges

3

MKT-869Machine Learning for Marketing With Python

3

MKT-870Advanced Marketing Analytics With R

3

MKT-877Neuromarketing

3

MKT-888Artificial Intelligence in Marketing Strategy and Practice

3

MKT-910Directed Study in Marketing

3

MKT-920Marketing Internship

3

MKT-930Marketing Practicum

3

Advertising, Public Relations, and Social Media
ADPR-727Brands and Social Responsibility

3

ADPR-771Web Design

3

ADPR-772Social Media

3

Graphic Design

This course can only be taken with instructor permission and is only open to students who have declared a concentration in Customer Experience.

ADG-S773UX/UI Design

3

Information Systems and Operations Management
ISOM-631Data Analytics with Python

3

ISOM-801Solving Business Problems Using Advanced Excel

3

ISOM-821Data Management and Modeling

3

ISOM-835Predictive Analytics and Machine Learning

3

ISOM-840Security and Privacy

3

ISOM-845Business Intelligence, Data Visualization, and Storytelling

3

ISOM-861Project Management: Gaining Competitive Advantage

3

International Business
MBA-740Immerse- Travel Seminar

3

Management & Entrepreneurship
MBA-730Innovative Thinking

3

MBA-920Master of Business Administration Student Business Clinic

3

Organizational Behavior
MGOB-835Managing Difficult People at Work

3

MGOB-855Conflict and Negotiation

3

Strategy
MGSM-833Corporate Innovation

3

Statistics
LAW-2438Statistics

3

MBA/MSM

19-21 Courses

51-57 Credits

Program Length:

Full-time in as few as 16 months

Part-time in as few as 24 months

Contextualize: From Boston to the World (8 credits)

Must be taken as early in the program as possible.

MBA-700Leadership Lab

1

MBA-701Values Based Decision Making

1

MBA-710Understanding World Class Clusters

3

MBA-721Collaborate

3

Understand Business Fundamentals (6 credits)

If MKT-815 is waived, this course must be substituted with an approved MKT elective.

MKT-815Marketing Foundations and Strategy

3

MBA-730Innovative Thinking

3

Travel Seminar Requirement (3 credits)

Choose one. 

MBA-740Immerse- Travel Seminar

3

HLTHIB-870Global Travel Seminar: Comparative Analysis of the Healthcare Systems in England and United States

3

MSM Core Courses (9-12 credits)

MKT-810 may be waived.

MKT-810Marketing Research for Managers

3

MKT-819Global Perspectives in Consumer Marketing

3

MKT-850Customer Centricity and Creativity in Marketing

3

MKT-860Qualitative Methods and Customer Insights

3

 

Marketing Analytics Courses (6 credits)

Choose two courses from the options below.  A student can choose to use the third course as an elective, if it interests them.

ISOM-631Data Analytics with Python

3

MKT-869Machine Learning for Marketing With Python

3

MKT-870Advanced Marketing Analytics With R

3

Marketing Experiential (3 credits)

Choose one. May be waived. Required for students with no prior relevant work experience, may possibly be used as an elective for all other students.

MKT-910Directed Study in Marketing

3

MKT-920Marketing Internship

3

MKT-930Marketing Practicum

3

Construct the Big Picture (7 credits)

MBA-745Contextualizing Values Based Decision Making

1

MBA-750Building Global Connections

3

MBA-760World Class Strategies

3

MSM Capstone (3 credits)

Choose one from the following.

MKT-818Global Product Innovation

3

MKT-898Consulting Project

3

MKT-899Masters Thesis

3

Lead and Implement Change (3 credits)

Must be taken as late in the program as possible.

MBA-770Leading and Implementing Change

3

Marketing Elective Courses (6 credits)

Select two (2) courses from the approved MSM electives list. If MKT-815 is waived, this course must be substituted with an MKT elective. If not taken to fulfill the Marketing Analytics Course Requirement or the MSM Capstone Requirement, ISOM-631, MKT-869, MKT-870, and MKT-818 may be taken as an elective.

Approved Electives by Discipline

Marketing
MKT-818Global Product Innovation

3

MKT-845Advanced Digital Analytics

3

MKT-855Digital Marketing Challenges

3

MKT-869Machine Learning for Marketing With Python

3

MKT-870Advanced Marketing Analytics With R

3

MKT-877Neuromarketing

3

MKT-888Artificial Intelligence in Marketing Strategy and Practice

3

MKT-910Directed Study in Marketing

3

MKT-920Marketing Internship

3

MKT-930Marketing Practicum

3

Advertising, Public Relations, and Social Media
ADPR-727Brands and Social Responsibility

3

ADPR-771Web Design

3

ADPR-772Social Media

3

Graphic Design

This course can only be taken with instructor permission and is only open to students who have declared a concentration in Customer Experience.

ADG-S773UX/UI Design

3

Information Systems and Operations Management
ISOM-631Data Analytics with Python

3

ISOM-801Solving Business Problems Using Advanced Excel

3

ISOM-821Data Management and Modeling

3

ISOM-835Predictive Analytics and Machine Learning

3

ISOM-840Security and Privacy

3

ISOM-845Business Intelligence, Data Visualization, and Storytelling

3

ISOM-861Project Management: Gaining Competitive Advantage

3

International Business
MBA-740Immerse- Travel Seminar

3

Management & Entrepreneurship
MBA-730Innovative Thinking

3

MBA-920Master of Business Administration Student Business Clinic

3

Organizational Behavior
MGOB-835Managing Difficult People at Work

3

MGOB-855Conflict and Negotiation

3

Strategy
MGSM-833Corporate Innovation

3

Statistics
LAW-2438Statistics

3

Concentrations

Concentrations may be an option for students who waive MKT-815. If waived, MKT-815 must be substituted with an MKT elective. This elective, combined with the 2 other MSM electives required in the dual degree, could be used towards a concentration in Artificial Intelligence and Marketing, Marketing Analytics and Insights, Digital Marketing, or Customer Experience. Students may declare a concentration with three (3) electives from the same functional area. The schedule of when courses within a concentration are offered vary by semester.

Students who declare a concentration must submit an SBS Graduate Program Concentration Request form. Students are encouraged to meet with their advisor before they declare a concentration.

The concentration appears on the transcript, not the diploma.

Artificial Intelligence and Marketing

Required Course (3 credits)

MKT-888Artificial Intelligence in Marketing Strategy and Practice

3

Choose two of the following electives (6 credits):

If not taken to fulfill the Marketing Analytics Course Requirement, MKT-869 or MKT-870 can be used towards the Artificial Intelligence and Marketing concentration.

ISOM-900Special Topics in Information Systems

3

MKT-845Advanced Digital Analytics

3

MKT-869Machine Learning for Marketing With Python

3

MKT-870Advanced Marketing Analytics With R

3

Marketing Analytics & Insights Concentration

Choose three courses. If not taken to fulfill the Marketing Analytics Course Requirement, MKT-869, MKT-870, or ISOM-631 can be used towards the Marketing Analytics and Insights concentration. At least one must be a marketing content course (MKT-845, MKT-869, MKT-870, or MKT-877).

MKT-845Advanced Digital Analytics

3

MKT-869Machine Learning for Marketing With Python

3

MKT-870Advanced Marketing Analytics With R

3

MKT-877Neuromarketing

3

MKT-930Marketing Practicum

3

ISOM-631Data Analytics with Python

3

ISOM-801Solving Business Problems Using Advanced Excel

3

ISOM-821Data Management and Modeling

3

ISOM-835Predictive Analytics and Machine Learning

3

Digital Marketing Concentration

Choose three courses.  At least one must be a marketing content course (MKT-845 or MKT-855).

MKT-845Advanced Digital Analytics

3

MKT-855Digital Marketing Challenges

3

MKT-930Marketing Practicum

3

ADPR-772Social Media

3

ISOM-840Security and Privacy

3

ISOM-845Business Intelligence, Data Visualization, and Storytelling

3

Customer Experience Concentration

Choose three courses.  If not taken to fulfill the MSM Capstone Requirement, MKT-818 can be used towards the Customer Experience concentration.  At least one must be a marketing content course (MKT-818 or MKT-877).

MKT-818Global Product Innovation

3

MKT-877Neuromarketing

3

MKT-930Marketing Practicum

3

ADPR-771Web Design

3

ADG-S773UX/UI Design

3

MBA-730Innovative Thinking

3

Waiver Policy

MKT-810 and the Marketing Experiential may be waived. If waived, MKT-815 needs to be substituted with an approved MSM elective. All waiver requests are evaluated upon a student's acceptance into the MBA/MSM Program and are waived during the student's first semester.

To waive a course, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to MBA/MSM matriculation, and earned a grade of "B" or better. To substitute an approved elective for MKT-815, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the seven (7) year prior to MBA/MSM matriculation, and earned a grade of "B" or better. Official transcripts must be provided (with English translation, if applicable).

All MBA/MSM students must complete a minimum of 51 credits in the Sawyer Business School.

Transfer Policy

Any candidate seeking transfer credits, taken at the graduate level from an AACSB-accredited graduate program in business, will be reviewed on a case-by-case basis. These credits may be considered for transfer if the credits do not apply to a previously completed degree.

Transfer credits must have an earned grade of "B" or better and have been taken within seven (7) years prior to entering the Suffolk MBA/MSM program. However, at the discretion of the MSM program director, marketing core courses may not be transferred if the subject material has changed significantly since completion. A maximum of six (6) credits may be considered for transfer.

Students Who Leave Boston Before Their Degree is Complete

Occasionally, Suffolk MBA/MSM students must leave the Boston area having not yet completed their degree. The Business School has several options available to ensure completion of the Suffolk MBA/MSM. You may be able to transfer in six (6) credits of elective courses from an AACSB-accredited MBA or MSM Program close to your new place of residence. Courses must be pre-approved by Suffolk’s assistant dean of graduate programs and have a grade of “B” or better.

Students who leave the area may also be able to complete a portion of their Suffolk MBA on a part-time basis online. The MSM degree is not available online.