MKT-391 Marketing Intelligence: Methods, Tools, and New Frontiers
In this course, students develop knowledge and skills around gathering, analyzing, and visualizing information to drive strategic marketing decisions. Information areas include (but are not limited to) survey design, A/B testing (for product development and/or advertising strategy), and basic experimental design using neuromarketing tools. Challenges and opportunities brought by artificial intelligence will be discussed regarding marketing intelligence.
Prerequisite
Student has completed all of the following course(s) MKT 210 - Principles of Marketing