MKT-H472 Honors Global Bio-Tech Business & Marketing
The Biotech Business and Marketing course is a
general introduction of the latest research,
development, and commercialization process steps
for the creation of new therapeutic modalities
that improve patient health. Topics covered
include the purpose of using Artificial
Intelligence and Machine Learning for the
discovery of new medicinal compounds that are
clinically potent and viable during FDA phase
trials. Topics will also include the latest
developments in physics, technology, and
healthcare for dealing with anti-aging issues, and
the ethical implications of how far we should
allow technology to control our lives.
Personalized medicine is gaining momentum, and we
are on the introduction of a new era where
personalized healthcare and treatment is the key
to providing the most value in healthcare.
Students will gain access and knowledge to the
lucrative world of the global healthcare market
worth approximately $11.9 trillion and understand
that there is a place for everyone in this highly
diverse industry that works on improving human
health and increasing longevity.
Prerequisite
MKT-210. Restricted to students with GPA of 3.2 or above.