MKT-H466 Honors Mobile Marketing: Reaching the, Multi-Screen Consumer
This new course in the digital marketing track, focuses on how mobile device usage has completely, changed the paradigm for companies in every, industry. It will focus on the following four, major areas: 1. consumer usage of mobile devices;, 2. mobile-only companies and applications, 3., mobile hybrids - companies making a huge shift to, mobile; and 4. mobile marketing and advertising., The course will rely heavily on discussion of, real mobile business cases with lectures from, leaders from inside the mobile industry., Evaluation will be based on assignments, class, participation, and a group project.