2021-2022 Catalog

MKT-H446 Honors Disruptive Technologies in Marketing

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically, it addresses fours issues (1) understanding disruptive technologies, (2) analyzing their impact in both primary and the adjacent markets, (3) identifying unique marketing opportunities they offer, and (4) developing well aligned business models focusing on marketing strategy solutions including value proposition, segmentation, revenue streams, cost structure, channel and resource management. It is a reading, writing, and discussion intensive course.

Credits

3

Prerequisite

MKT-210 or MKT-H210 and 3.2 GPA or higher or honors student

Core Curriculum

  • Honors