2021-2022 Catalog

MKT-426 Sports Marketing

The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.

Credits

3

Prerequisite

MKT-210 or MKT-H210