2021-2022 Catalog

MKT-429 eSports: Marketing Insights from the New Frontier

Marketing Insights from the New Frontier will examine the state of eSports as we head into the third decade of the millennium. The course will explore marketing'??s role in positioning gaming as a competitive sport and Generation Z'??s increasing attachment to all things gaming. Students will hear from industry experts and work on creating, hosting, organizing and marketing a Suffolk eSports tournament.

Credits

3

Prerequisite

MKT-210, MKT-220, & SBS-220