Integrated Master's Program in Marketing

• Overview
• MSM Accelerated Curriculum
• MSM Standard Curriculum

Overview

The Sawyer Business School offers Accelerated and Standard programs for qualified graduate students starting in the fall and spring.

The Accelerated Program is a one semester program, offered in the fall and spring, that typically requires one Academic English course and three (3) required SBS graduate courses.

The Standard Program is a two semester program, offered in the fall and spring, that typically requires two (2) Academic English courses and two (2) required SBS graduate courses in semester one followed by two (2) additional Academic English courses and two (2) required SBS graduate courses in semester two.  Students who begin the Standard Program in the fall will enroll in two (2) consecutive semesters-fall and spring.  Students who begin the Standard Program in the spring will enroll in two (2) semesters-spring and fall.  The summer semester is not required; therefore, no SBS graduate courses are offered.

SBS graduate course credits, earned in the SBS Accelerated or Standard Program, will apply to the corresponding graduate degree program once progression requirements are met.  SBS Integrated Master's Program students must meet all academic standing requirements and policies to remain within their SBS Integrated Master's Program and subsequent SBS graduate program.

Notes:

• Courses may vary based on availability and semester.

• Upon successful completion of the Integrated Master's Program in Marketing, the student must follow the requirements of the Master of Science in Marketing program.

Integrated Master's Program in Marketing

1 semester program
36 credit hour program
9 credit hours apply from Integrated Master's Program
27 credit hours remaining to complete MSM degree

 

Required Courses

AE-065	Advanced Graduate Communication Across Disciplines	0
MKT-810	Marketing Research for Managers	3
MKT-815	Marketing Foundations and Strategy	3
MKT-819	Global Perspectives in Consumer Marketing	3
Total Credit Hours:		9

Progression Requirements:
3.0 GPA, no grade lower than a B

 

Integrated Master's Program in Marketing (without statistics background)

1 semester program
36 credit hour program
6 credit hours apply from Integrated Master's Program
30 credit hours remaining to complete MSM degree

 

Required Courses

AE-065	Advanced Graduate Communication Across Disciplines	0
MKT-815	Marketing Foundations and Strategy	3
MKT-819	Global Perspectives in Consumer Marketing	3
STATS-250	Applied Statistics	4
Total Credit Hours:		6

Progression Requirements:
3.0 GPA, no grade lower than a B.

Please note that students will NOT receive academic credit for STATS-250!

 

 

 

Integrated Master's Program in Marketing

2 semester program
36 credit hour program
12 credit hours apply from Integrated Master's Program
24 credit hours remaining to complete MSM degree

 

Required Courses: Semester One

AE-051	Graduate Communication Across Disciplines	0
AE-052	Graduate Academic Success	0
MKT-810	Marketing Research for Managers	3
MKT-815	Marketing Foundations and Strategy	3
Total Credit Hours:		6

Progression Requirements:
3.0 GPA, no grade lower than a B

Required Courses: Semester Two

AE-061	Graduate Writing and Research Skills	0
AE-062	Career Focus	0
MKT-819	Global Perspectives in Consumer Marketing	3
MKT-850	Customer Centricity and Creativity in Marketing	3
Total Credit Hours:		6

 

 

Integrated Master's Program in Marketing (without statistics background)

2 semester program
36 credit hour program
9 credit hours apply from Integrated Master's Program
27 credit hours remaining to complete MSM degree

 

Required Courses: Semester One

AE-051	Graduate Communication Across Disciplines	0
AE-052	Graduate Academic Success	0
MKT-815	Marketing Foundations and Strategy	3
STATS-250	Applied Statistics	4
Total Credit Hours:		3

Progression Requirements:

3.0 GPA, no grade lower than a B.  

Please note that students will NOT receive academic credit for STATS-250!

Required Courses: Semester Two

AE-061	Graduate Writing and Research Skills	0
AE-062	Career Focus	0
MKT-810	Marketing Research for Managers	3
MKT-819	Global Perspectives in Consumer Marketing	3
Total Credit Hours:		6