Global Graduate Certificate in Strategic Marketing

 

Semester 1 Required Courses

AE-061	Graduate Writing and Research Skills	0
AE-062	Career Focus	0
AE-081	Language Support for Management, Business Administration, and Marketing Professionals	0
MKT-815	Marketing Foundations and Strategy	3
Total Credit Hours:		3

Progression Requirements:

3.0 GPA, no grade below a B

Semester 2 Required Courses

MKT-850	Customer Centricity and Creativity in Marketing	3
MKT-855	Digital Marketing Challenges	3
-	Or
MKT-877	Neuromarketing: an Experiential Perspective	3
Total Credit Hours:		6