2023-2024 Catalog

MKT-899 Masters Thesis

The thesis is an original research project that makes a contribution to the knowledge base of marketing. The student works individually with an advisor, a member of the Marketing faculty. The student is responsible for choosing a topic, designing the research study (may be qualitative and/or quantitative in nature), collecting and analyzing the data using statistical tools learned in the program, and writing the thesis. The faculty advisor offers guidance throughout the process and evaluates the final written research report.




Take MKT-819, MKT-810, and MKT-860 previously. Take MKT-870, ISOM-631, or MKT-869 previously or concurrently.