2024-2025 Catalog

MKT-814 Strategic Marketing

This course is designed to provide you with both a sound theoretical and an applied approach to developing and implementing marketing strategy at multiple levels of the organization - corporate, division, strategic business unit, and product. Special emphasis will be placed on dealing with contemporary marketing issues in the highly competitive global environment. The course presentation will combine lectures, case studies, guest speakers, and a semester-long, team-based project.

Credits

3

Prerequisite

MBA-660. MBA & Integrated Marketing students only.