2023-2024 Catalog

MKT-898 Consulting Project

Students apply the social science research process in a marketing consulting project to solve a problem (or explore an opportunity) for a professional client. Students will engage in study design (to include qualitative and/or quantitative methods) data collection, and data analysis. Statistical analysis tools for bivariate analyses (t-tests, ANOVA, chi-square, correlations) and multivariate analyses (regression, factor analysis, cluster analysis, conjoint analysis) will be used. Students create and deliver a professional report and presentation to the client upon completion of the project.




Take MKT-819, MKT-810, and MKT-860 previously. Take MKT-870, ISOM-631, or MKT-869 may be taken previously or concurrently.