MKT-877 Customer Experience: a Neuromarketing Perspective
This course is designed to provide students with an opportunity to explore customer experience (CX) through the lens of neuromarketing. To become an accomplished marketer, students must have an understanding of CX as a strategic advantage for organizations. This course will allow students to integrate key topics on customer centricity, design thinking, experimental designs, and neuromarketing to solve business problems.
Prerequisite
Student has satisfied all of the following Student has completed or is in process of completing any of the following course(s) MBA 660 - Mkting Challenge of Managing, MBA 661 - Marketing in a Changing World, MKT 815 - Marketing Foundations and Strategy Or Student has satisfied all of the following Institution has received a(n) Graduate Sawyer Business School Waiver Course test result with a(n) MKT 815 score equal to 1.