2023-2024 Catalog

MKT-877 Neuromarketing: an Experiential Perspective

This course is designed to provide students with an opportunity to explore customer experience (CX) through the lens of neuromarketing. To become an accomplished marketer, students must have an understanding of CX as a strategic advantage for organizations. This course will allow students to integrate key topics on customer centricity, design thinking, experimental designs, and neuromarketing to solve business problems.




MBA-660, MBA-661, or MKT-815 must be taken prior to or at the same time as this course.