2023-2024 Catalog

MKT-869 Machine Learning for Marketing With Python

This course introduces machine learning as a field of inquiry well-suited for facilitating marketing decision-making. Students will use Python-a highly-demanded, open-source, flexible programming language-to build machine learning algorithms that support customer insight generation. Upon completion of this course, students will be able to apply techniques that enable decision makers to perform important marketing tasks, such as predicting customer churn, forecasting customer lifetime value, and building customer segmentation models. No prior programming experience is required for this course.