MKT-425 Beyond the World Cup- Global Marketing for Growing Soccer
North America will host one of the world's most significant global sporting events - the 2026 World Cup - and the next decade presents an opportunity for soccer to reach new levels in American sporting culture. What lessons can U.S. soccer clubs at all levels take from global markets where promotion/relegation are significant factors and clubs face global competition for labor and revenue?
Prerequisite
This course has a travel component. Take
MKT-210 or
MKT-H210 and 3.0 GPA required.