MKT-360 Event Marketing Through Content and Experience Development
This experience-rich marketing elective course prepares students with contemporary knowledge and skillsets of event and content marketing through a collection of readings, lectures, case discussions, media content auditing and creation, guest talks, and event field work in individual or team capacities. As the highlight of the course, students are directly involved in creating and delivering event experience and content marketing for a major event on or off campus.
Prerequisite
Take
MKT-210 previously.