EMBA-723 Marketing in Context
This course shifts to the decisions that you, as a manager, must make and the tools that you will use to ensure a strong ROI for the triple bottom line - profits, people and planet. Through the use of cases and/or simulations, the course places you in the role of a marketing decision-maker and requires you to create an effective marketing strategy, involving consideration of the product or service being offered, how pricing is set and structured, the way in which the product is sold and distributed, and how the value of the offering is communicated. As we progress, it will become apparent that each of these decisions must meet the needs of multiple stakeholders.